Webinars are still relevant and effective! We seen them grow from a simple marketing tool to a key driver of lead generation, audience engagement, and brand authority. Here's the challenge: even the most amazing webinar won't automatically attract an audience, and the competition for attendees is tight!
So, what are the best ways to promote a webinar that make people want to register? We're walking you through five foundational strategies to help maximize your registration numbers, maintain high engagement, and boost your return on investment (ROI). From pre-event buzz to post-event nurturing, you’ll learn how to create an irresistible experience for attendees at every stage.
Without effective webinar marketing campaigns, your efforts to persuade people to register will fall flat. Many marketers struggle with how to get more webinar registrations as well as converting those registrants into attendees. Despite delivering high-quality content, businesses often see low turnout, which can lead to wasted resources and missed opportunities.
These challenges don't happen by accident! Effective webinar promotion involves more than sending a few emails - it requires a multi-channel, thoughtful strategy that starts long before the event and continues long after it ends. With the right tactics, you can drive engagement at every touchpoint.
Your webinar’s success starts way before the actual event date! Once your webinar is scheduled and the content agenda set, pre-event promotion is where you begin to build awareness, generate excitement, and drive registrations. Here are a few actionable strategies to create momentum:
Remember: engagement begins the moment your potential attendee sees your invitation, be it in the form of an email, an ad, or your website. That means your webinar’s title and description are make-or-break; they’ll determine whether someone registers or scrolls on by. Think of them as the splashy headline of your event - an attention-grabber that makes them stop in their tracks. The title and description should pique curiosity and promise your target attendees a clear value.
The "build it and they will come" approach doesn't work—there are several excellent webinar promotion channels available, and promoting your webinar across as many as possible is your best bet. Use the following tactics to cast a wide net and reach diverse audience segments.
Collaborating with influencers or complementary brands can help you reach new audiences. Partnerships allow you to tap into existing trust and expand your event’s visibility.
Incentives can generate excitement around your event. Use them to encourage early sign-ups and reward participation.
Urgency drives action. Incorporate exclusive perks to nudge people toward immediate registration, e.g., "The first 50 registrants will receive access to our exclusive e-book!”
Webinar Marketing and Promotion Learning Hub
The five promotion strategies mentioned above are what gets people in the door, but getting them to show up and engage is just the beginning! Your webinar marketing campaign includes the live event and beyond. To keep attendees engaged throughout the session, your webinar must be interactive and well-structured, which in turn helps you generate that after-event word-of-mouth buzz you want. Here’s how to hold their attention:
Webinars are more effective when attendees feel involved. Incorporate interactive features to create a dynamic experience:
Great content is central to your event, but how you deliver it matters just as much. Ensure your presentation is visually appealing and well-rehearsed:
Your relationship with attendees shouldn’t end when the webinar concludes. Post-event follow-ups are crucial for converting attendees into leads or customers.
Send a thank-you email to attendees and those who registered but couldn’t attend. Include:
Segment attendees based on their level of engagement during the webinar and send follow-up content accordingly.
Effective webinar promotion is an ongoing effort—from the moment you begin to plan the event to the follow-up campaigns afterward. A well-promoted webinar not only attracts a large audience but also creates lasting value through engagement and lead nurturing. Apply these five proven strategies, and your webinar will get the attention it deserves!
When you partner with EventBuilder, your webinars become more than just events—they’ll be powerful growth drivers for your business. Connect with us and learn how our world-class virtual event services and software can help you reach new webinar heights! An EventBuilder expert is ready to help you get started today!