Generative AI tools such as ChatGPT, Microsoft Copilot, and Google Gemini have exploded onto the scene in the last year, proving to be an invaluable partner in your business and creative endeavors. Since event organizers are always looking for innovative ways to drive event registrations, engage attendees, provide memorable experiences, and convert, generative AI tools are a perfect match for delivering virtual events and webinars fast. Here are eight ideas to get you started!
Harnessing AI's Virtual Event Potential
Since our pros at EventBuilder started experimenting with Microsoft Copilot to complement the event services we provide, they've found many unique applications to offer our customers and their events. Here are eight we've had rousing, real-world success with:
1. Create Enticing Event Descriptions
A well-crafted event description is the 'hook' that brings in registrations. Copilot can lay the foundation for an amazing description with only a thoughtful prompt and a few human tweaks. It can also help you rewrite, reformat, and adjust the tone of the text with a few simple prompt refinements.
- Start by identifying keywords relevant to your event theme, industry, and target audience. Use it to suggest synonyms, related terms, and long-tail keywords to help you optimize for search engines.
- Describe the event's purpose, highlight key sessions, and let Copilot weave a narrative that piques curiosity and interest among your target audiences.
- Experiment with prompting Copilot to write variations based on your buyer personas.
- Generate irresistible CTAs to close the deal on your event registrations!
PRO-TIP: AI isn't infallible, nor does it have any feelings. Fact checking and bringing a uniquely human, emotionally intelligent touch to your copy is a must.
2. Craft Standout Presenter Bios
Your presenters are the heart of your event - you want to showcase them as the unique and dynamic draw that they are. Let Copilot make attendees excited to hear from your expert!
- Copilot can take advantage of your presenter's existing public profile(s) and help you retool it to fit your event focus by adding info such as career highlights and unique selling points.
- Copilot's content generating capability can be especially useful if you're short on time and need your presenter's bio quickly. Be sure to fact check!
- Let Copilot incorporate relevant keywords for SEO optimization to help you make presenter bios both engaging and discoverable.
PRO-TIP: Our event experts have crafted presenter bios for our customer's events, and they offer this advice: Use your presenter's LinkedIn bio as a source that Copilot can use as a base.
3. Your HTML/CSS Code Companion
Jazz up your registration pages with custom, responsive code snippets that Copilot can help you generate and look great on all devices, including:
- Matching your registration page design to your event branding.
- Adding styling elements such as buttons, fonts, and backgrounds.
- Enhancing your registration page's accessibility by prompting Copilot to suggest ARIA labels for elements on your page.
PRO-TIP: Senior Event Producer, Adrianna, has taken advantage Copilot's code capabilities numerous times to assist our customers, and offers this advice: "Copilot's code generating capability is great, and I've found it extremely helpful for customer-requested customizations. Be aware, it may require some adjustments and/or refinements, depending on your situation."
4. Slide Decks in Seconds With Copilot and PowerPoint
Do you have a Word doc full of notes and information that you need to use to build a polished, PowerPoint slide deck? Let Copilot streamline this task for you!
- Simply launch your PowerPoint app, click on the Copilot button in the upper right, select "Create presentation from file," select your Word doc, and voilà! It's ready for your review and edits.
- Create variations of your slide deck based on your target audience segments and buyer personas to create a more personalized experience; Copilot can assist with adapting the language and tone to provide them with the most relevant information for their needs.
PRO-TIP: Experiment with prompting Copilot to add visuals, charts, and animations for more impact.
5. Copilot Speaker Coach
Speaker Coach is available in Teams Meetings, and is perfect for your event rehearsal. Speaker Coach offers your presenter feedback on common presenter pitfalls such as filler words, pacing, inclusiveness, and offers suggestions for your presenter to review.
Other ways Copilot can assist your presenter include:
- Drafting speaker scripts to help with pacing and engagement.
- Ask Copilot to create a reusable speaker best practices handbook with presentation techniques and tips, such as body language, slide transitions, and more!
6. Content Extender
Stretch the value of your event by guiding Copilot to help you repurpose your webinar's content for a variety of venues.
- Your blog posts are practically written for you! Why not take your VTT file or transcript and let Copilot convert them to insightful, relevant blog posts? Copilot can add context, summarize key takeaways, and optimize for SEO.
- Task Copilot with giving you a variety of social media posts based on your event's content!
- Tailor your prompts for different platforms and craft variations to keep your your social queues at-the-ready with content.
PRO-TIP: Ask Copilot to generate relevant hashtags for your posts!
7. Video Snippets With Clipchamp
Let's not overlook the power of video content - according to a recent survey by Wyzowl, a whopping 96% of people report turning to video to learn more about a product or service. With your event recording, you have ready-made video content to help you increase both your event and video marketing ROI.
- Compile an event highlights reel - give audiences a peek into what they may have missed, and generate interest in on-demand viewings.
- Turn your speaker insights into short video clips.
- Give Copilot prompts to help you write engaging captions and intros.
PRO-TIP: Copilot comes with built-in compliance features, ensuring your video content conforms with privacy and data security standards.
8. Email Follow-ups
Email communication is a key element to the success of your webinars and events; let Copilot help you zero in on your messaging and efficiently follow-up with your attendees.
- Craft event invitations tailored to your recipient segments, assisting you with ensuring your language and messaging "lands" with the right tone.
- Stand out to your attendees with Copilot's post-event follow-up capabilities; send thank you emails, post-event surveys, and next steps.
- Let Copilot help you set up automated reminders for your post-event follow-up tasks and meetings to stay on top of your lead nurturing process.
PRO-TIP: Nicole Rooney, EventBuilder's Director of Services, offers this pointer: "A strategy we use to successfully create copy with AI is start with a more general prompt, assess what AI generates, tweak the prompts with more details, and then reassess and tweak to hone the wording and tone we are looking for."
The Copilot Possibilities Are Endless
Generative AI tools like Copilot are changing the game on every level, and virtual events are no exception. EventBuilder's Event Professionals are finding new, innovative ways to leverage its efficiency and power everyday, with the goal of partnering with you at the highest level of service and event production. Schedule a free strategy session with one of our experts today, and let's get started!