Karen Mares (she/her)

Karen Mares (she/her)

Karen is an Event Producer and the Content Creator at EventBuilder, writing most of the stuff you're reading. She hikes, drinks wine, and laughs as often as possible.

Posts by Karen Mares (she/her)

Webinars: The Ultimate Must-Have Lead Magnets

Here's a bold statement: webinars are the holy grail of lead generation. Yes, really! According to career site Zippia Ex …

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4 min read
July 26, 2023

The Hybrid Advantage: Ideas for Standout Hybrid Events

Hybrid events blend the best of both virtual and in-person experiences, offering event organizers a unique opportunity t …

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4 min read
June 26, 2023

Are Your Virtual Events Truly Accessible?

People with disabilities spend half a trillion dollars annually. That's $500,000,000,000. The U.S. Office of Disability …

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5 min read
June 26, 2023

The Future of Virtual Events 2023 - *Updated*

While the events industry is making space for in-person events again, their online counterparts aren't fading into the b …

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3 min read
June 26, 2023

Source Tracking 101: Effective Event Marketing Tools

A simple but powerful tool in EventBuilder's software, the source tracking helps Organizers collect and analyze data reg …

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3 min read
April 24, 2023

Hiring a Virtual Event Production Company

Has your company's event programming and production become a much larger part of your work life? With the robust return …

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4 min read
March 29, 2023

Troll-Proof Your Virtual Events with a Code of Conduct

Online events are more accessible to more people than ever before. We've previously talked about virtual event etiquette …

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2 min read
March 2, 2023

Enterprise-Grade Virtual Event Security with EventBuilder

Strong virtual event security helps your bottom line, protects your attendee's personal information and data, helps ensu …

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4 min read
February 16, 2023