How to Build Webinar Landing Pages That Actually Convert

Got an amazing idea for a webinar with a topic that you know your audience is clamoring for, and a speaker lined up that will bring the virtual house down? Fantastic! Next question: how do you craft a killer webinar landing page that will make people think, "no way am I missing this!" and convert? 

Let's talk about building a landing page for your webinar that grabs visitors and makes them hit "Register" in seconds - no hesitation. We're breaking down the must-haves and the practical tips to optimize it and turn that curiosity into the conversions that lead to committed attendees.

Why a Dedicated Landing Page Matters

While you might think sending your targeted audience to your website's homepage or a general events page is good enough, beware: don't fall into that trap if you want to maximize your opportunities to generate interest and get people to register. A dedicated landing page offers you several distinct advantages, including:

• Focused Messaging - A dedicated landing page lets you customize your message to align perfectly with your webinar topic and audience without other elements on your site distracting from your message. An uncluttered space gives allows you to highlight your value more boldly.
• Clear Call to Action - A single, unmistakable call-to-action with direct language makes it clear exactly what your visitors should do next.
• Built For Conversions - With a landing page, you can optimize for sign-ups by adding elements such as attention-grabbing headlines, persuasive copy, and stand-out visuals that "hook" people into action.
• Actionable Insights - A standalone page makes it easier to track metrics like conversion rates, offering you valuable data to help you narrow in on your promotional strategy and event marketing plan. 

Essential Elements of a High-Converting Webinar Landing Page

Let's take a look at your must-haves for your webinar landing page that not only attracts visitors, but converts them into webinar registrants:

• Irresistible Headline - Make it pop! Keep it sharp, straightforward, and laser-focused on the value your webinar is delivering. Depending on the topic, deploying humor, a clever turn-of-phrase, or play on words could be helpful in grabbing attention. 
  • AI Prompt Suggestion - "Write 5 powerful and clever headlines for a webinar landing page about [your webinar's topic]."
• Eye-catching Visuals - High-quality visuals and/or short impactful videos that tie directly to your theme and engage your audience are a key to maximizing your landing page's impact.
  
  • AI Prompt Suggestion - "Suggest visual concepts for a webinar landing page about [your webinar's topic]."
• Concise and Persuasive Copy - It should be really obvious to your visitor what they'll gain when they register and attend your webinar. Convey enthusiasm, break up the copy with bullet points, address their challenges, and show why they can't afford to miss your event. 
  • AI Prompt Suggestion - "Write benefit-focused bullet points for a webinar about [your webinar's topic]."
• Speaker Spotlights - High profile speakers who are leaders in their field are a big draw, and can fuel your registrations. Feature them prominently; include their headshots, short bios, and credentials that demonstrate their subject-matter expertise to build buzz and excitement.
• Social Proof - Add customer testimonials, relevant reviews, or social media mentions. People love seeing proof that others are getting value.
• Bold Call to Action (CTA) - It should be obvious to your prospective registrant what to do in order to sign up - don't leave them guessing or hunting around. Use a bold, colorful button and action-oriented language, e.g., "Secure Your Spot!" or, "Register Now!"
• Streamlined Registration Form - Keep it simple and as frictionless as possible by asking for just the essentials - name, email, and possibly an additional field. Asking for too much information up front is a big turn off.
• Frictionless Multi-Event Registration - This tip is particularly useful if you're producing a webinar series or multi-track events - Registration Efficiencies is a feature in EventBuilder software that gives your registrants the power to enter their information a single time and register for all of their selected events at once. 

These elements work together to create a smooth, impactful experience that transforms curiosity into commitment. 

For more in-depth content on this subject, check out our
Webinar Marketing and Promotion Learning Hub

Webinar Landing Page Best Practices

Once you've nailed down the core components of your webinar landing page, fine-tune it for peak performance with these time-tested strategies:

• Mobile Optimization - Make certain your page looks amazing and works perfectly on any device. It should shine across any and all devices.
• Ultra-fast Page Speed - A slow-loading page is a conversion killer. Optimize page load times to keep visitors from bouncing away before they register. 
• A/B Testing - Test, tweak, repeat! Test out different headlines, visuals, and CTAs to figure out what drives the most sign-ups from your target audience.
• SEO Smarts - Sprinkle those relevant keywords around to help your landing page climb search engine rankings. 
• Social Sharing Buttons - Provide your audience with an effortless way to spread the word. Even one share widens your reach. Make it simple for your audience to also be influencers.

Pro Tip: Create referral links for each of your marketing channels to track where your registrants are coming from. This is an essential tool for fine-tuning your event marketing plan!

Driving Traffic to Your Webinar Landing Page

Building an outstanding webinar landing page is only the first step. Next, you have to get some eyes on it! Here are some proven tactics to boost traffic:

• Email Marketing - Tap your email subscribers and share your excitement! Highlight what they'll gain by attending and include a direct link to your landing page.
• Social Media - Post your landing page link across your social channels, using smart captions, visuals, and relevant hashtags to amplify your reach.
• Content Marketing - Embed a clear call to action in your blog posts, articles, and even your downloadable content. Make your current content a step toward your webinar.
• Paid Advertising - Target your ideal audiences with strategic ads on platforms such as LinkedIn, Facebook, or Google. Focus on your webinar's unique value to drive clicks.
• Website Highlights - Let's face it - pop-ups grab your attention , so in that sense, they work. Add a homepage banner, pop-up, or a CTA on your website's sidebar.

The Finishing Touch

More than a simple RSVP tool, your webinar landing page is your chance to impress, engage, and convert your audience long before they show up for your webinar. With clear, on-point messaging, great design, and an irresistible "can't help but register!" call to action, your webinar will be virtual standing room-only. 

The Tools and Pros You Need

EventBuilder's tools, including custom event registration pages and templates, referral tracking, automated communication emails, and powerful analytics, as well as our caring, knowledgeable event pros by your side, your webinar's first impression will be a lasting one. Get started with us today!