Have you started to outgrow your webinar platform? Maybe it's features aren't cutting it anymore, it's analytics aren't giving you the data you need to effectively target your audiences and generate quality leads, and it's started to hold you back from delivering the kind of compelling webinars you envision. You know it's time to change things up, but is the idea of migrating to a new webinar platform keeping you up at night?
Never fear! We've got you covered with our comprehensive guide to navigating the transition smoothly and seamlessly. Welcome to the The EventBuilder Webinar Platform Migration Survival Guide. Let's get started!
Choosing a virtual event and webinar platform is no small feat. Before you start shopping or requesting demos, take a look at the things you will want to give thought to prior to starting your quest:
Before you start your platform migration journey, take some time to assess both your current and future webinar requirements, and be sure to gather input from your company stakeholders. Some crucial factors to weigh include:
It's time to nail down and refine the goals and objectives for your webinars. What do you want to accomplish with your webinars?
Now that you've honed in on your goals, the next step: deciding what features are necessary to achieve those goals. Here's a handy table of some of those non-negotiables you may need to consider:
| Criteria | Questions to Ask |
|---|---|
| Scale | Can it grow with you, in both per-event capacity and event volume? |
| Branding and Customization Tools | Does it allow for branding and customization across the entirety of your attendee's experience, and help you stay consistent with your company branding? |
| Engagement Tools | What interaction tools are offered to assist you in keeping your attendees engaged? |
| Multiple Delivery Modes | A live webinar may be your meat and potatoes, but what are your options for other types of event delivery, such as live streaming and simulated live events? |
| Automations | Does that platform offer ways to streamline your event production, communications, and reporting, such as event templates, automated communication emails, and scheduled reports? |
| In-Depth Analytics | How are the reporting tools? Are you able to glean the data you need and obtain meaningful metrics from it? How about connectors for your custom reporting, such as API and PowerBI? |
| File and Recording Management | Recording webinars for on-demand viewing later extends the life of your content and keeps bringing in leads. How does your potential vendor store and manage your event resources? |
| Customer Service and Support | Do they treat you with respect? Do you feel you matter to them? Do they respond to you in a timely manner? |
PRO TIP: Create a feature and cost comparison matrix for the vendors you've honed in on, giving you a visual representation of the both the key features and benefits of different platforms you're considering.
Virtual Event Planning and Strategy Learning Hub
We really can't stress enough how important planning this step carefully is and for your chosen vendor to have your back! Here, we'll break it down into three sections you'll want to ensure your vendor offers assistance with: implementation and onboarding resources, data migration and management, reliable customer support.
Thorough research, a strategic approach to selecting and implementing the transition, and leveraging the support resources available ensures you minimize downtime, keep your historical data secure, and watch your webinar success soar!
We're a small, women-owned and led company and we're on a mission: To transform your webinars and virtual event programs into success engines with our personalized, human-first and customer-centered approach. Let's talk about your virtual event vision: Get started with an EventBuilder pro today!