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EventBuilder Success Story: Channel Training Program

Written by Karen Mares (she/her) | September 10, 2024

We specialize in custom event solutions, and we've created, launched, and maintained a wide range of successful programs, reaching thousands of people and delivering our customer's events to fit their unique situations. Take a look at a real-world solution we provided for an enterprise Microsoft business group, Commercial Licensing. They partnered with EventBuilder's Special Event Services team to develop, deliver, and maintain their Channel Training Events Program. See how collaborating with us can help you reach your event goals, scale your event programming, and grow!

Channel Training Program Case Study

EventBuilder's Special Event Services team worked side-by-side with the Commercial Licensing group's managers to create and maintain a customized solution for their channel training events program using our comprehensive software and event management solutions. They required a centralized content registration hub for live, monthly expert-led virtual events for updates and partner Q&A, on-demand recordings of past events and training modules, a resource library for program materials, custom reporting, and regular program updates. Additionally, due to the nature of the group's busy and complex business focus, they required end-to-end event logistics and software support, freeing them to direct their focus to their content, presentation, and supporting materials.

EventBuilder's Channel Training Program Solution:

  • Seamless software and event services integration.
  • A dedicated program manager serving as a single point of contact.
  • Building and maintaining a content hub for multi-event registration and program resources.
  • Easy access to event recordings and additional program resources for Partners.
  • Production and technical support for live webinars designed to communicate the program's licensing updates to Partners.
  • Custom reports developed to the group's specifications, helping stakeholders make the most of their investment and prove ROI.

Our on-going collaboration showcases the long-term positive impact of engaging EventBuilder's event management services, and this case study demonstrates how our experienced team's expertise offers you the event solution perfectly tailored to your needs.

PDF Download: EventBuilder Commercial Licensing Case Study

Professional Services for Flawless Execution 

The Commercial Licensing group needed professional virtual event management to build their channel training program, including full-service event management and support. Their vision included an experienced, competent support team to develop, execute, and maintain every aspect of their commercial licensing Partner events. EventBuilder delivered by customizing every aspect of the program and ensuring it met their exact specifications, including:

Branding: We assigned a dedicated Program Manager as a single point of contact to work with the stakeholders, ensuring every element was designed to meet their requirements, including visuals, copy, and style. As a result, all event-related program materials aligned with their corporate copy and style guidelines, creating a seamless brand experience for attendees.

Rehearsal: The group required that event delivery offer consistency in terms of quality, preparation, and technical considerations. In coordination with their dedicated Program Manager, the group's event team and presenters were provided with a guided, pre-event rehearsal, and a technical check to ensure speakers, hosts, and other staff were fully prepared and confident before going live.

Customer and Attendee Support: As part of the group's requirements for consistent, high quality content delivery, a trained Event Producer was assigned to each event, providing real time assistance to the customer's event team and attendees. Additionally, the EventBuilder Customer Care team is staffed 24/5, offering them prompt assistance to their organizers, presenters, and attendees globally with any unexpected technical issues. 

Automatic On-Demand: To attain the goal of building a content library and central content hub, EventBuilder's software was configured to automatically record and store the event recordings and other program materials in the Azure cloud, and promptly made available on the event program's listing page/content hub pages. 

Custom Reports: The group required specific data to be gathered and custom reports created to monitor the program's effectiveness, refine and target audiences, and provide data for stakeholders to prove ROI. The program's dedicated Program Manager collaborated on the design and delivery of their custom reports, gathering the requested analytics to assist them in providing insights into attendee demographics, engagement, connection time, recording views, attendee survey data, and more, empowering them to make data-driven decisions.

The Benefits of a Dedicated Program Manager:

One thing that sets EventBuilder apart? Assigning you a dedicated Program Manager as your main point of contact throughout your engagement with us. As your virtual event ally, your Program Manager works alongside you, guiding you through the complex task of bringing your virtual event program's vision to life. An EventBuilder pro brings a wealth of knowledge and expertise, streamlining communication and coordination, providing personalized support tailored to your event's unique needs all along the way. Simplifying your event's creation, launch, delivery, and on-going logistics and maintenance includes: 

  • Expert Planning and Execution: By overseeing the entire event lifecycle from initial planning to post-event analysis, your Program Manager makes sure your event achieves its objectives and exceeds expectations.
  • Efficiency and Time-Saving: The Program Manager handles event staffing, leveraging our team of experienced producers already familiar with the technology and processes. You're able to focus on the content and engagement, rather than event logistics and management.
  • Customized Support: Whether it's integrating your event with Microsoft Teams, setting up custom registration pages, or providing live technical support, a dedicated Program Manager sees to it that all your requirements and needs are met with precision and care. 
  • Global Reach: An EventBuilder dedicated Program Manager coordinates the management of your events across different regions and time zones, helping you expand your reach and connect with a wider audience.

Unparalleled Virtual Event Security

Not to be overlooked, Microsoft's Commercial Licensing group required specific security protocols to protect their intellectual property and attendee PII. With our ISO 27001 and ISO 27701 certifications, every EventBuilder event expert receives on-going training in data and privacy protocols. Coupled with multiple options for them to choose from that best fit their needs, we offered a suite of EventBuilder software's security features that are designed to protect their events from unauthorized access and disruptions. By default, EventBuilder's software provides each attendee with a unique join URL in addition to the customer's selected options, further ensuring security.

Your Events, Your Way

Don't let the complexities of virtual event management hold you back! Embrace the ease and expertise that comes with EventBuilder's professional event management services. Contact us today for a strategy session and discover how our unique, personalized approach offers you the key to your event program's ongoing success!